You call it your personal internet assets, personal equity online, or personal branding, but essentially, this is a measure of how much you are worth online. And what you are ultimately worth online equates to how much money you will make whether online or offline.
Recently I read a very interesting book, Crush it!, written by Gary Vaynerchuk where he talks a lot about personal equity, and how one can build alot of money online. Making money online can be nothing new but certainly the part about personal equity, it is something new.
Most online marketers make money by selling digital products, affiliate programs, CPA promotions, but this guy make money by building his personal equity. Most online marketers are underground marketers that may make use of both blackhat or whitehat techniques and if you really know the underground marketer in person, you can’t really find him online.
Most part of my income derive from this as well – search engine optimization, search engine marketing, content publishing etc.
BUT after reading the book I realize that there is a very big advantage by building personal equity rather than being anonymous online.
Think about this, what if Google fails, or they change their algorithms, or your website simply get beaten by your competitors?
I guess a lot of your income will be gone. At least most of mine does…
The difference between Gary and many of internet marketers is Gary put up so much personal content that includes himself and making himself so famous that it is impossible for us not to know him and impossible for him to lose his value.
One look over at winelibrarytv.com and you will find that there is at least 803 episodes of videos created by Gary, and I think there are at least a few hundred thousands of viewers looking at each of these videos.
And this is not just all, he published a book, gain media attention, and created a lot of social equity.
The true strength of everything he created online or offline, they form an extremely powerful network of branding for himself that it is very difficult not to pick up by the media.
The strongest element that put together all of these is it forms a strong and powerful network. Anywhere people go, they see your name, they know you. You become the next highly searched keyword. And once you are the next highly searched keyword, imagine the value of the ads you put on your website.
I’m afraid that most internet marketers failed to do this because most of the content is not published but sold as digital products which doesn’t have the same reach as free but quality content.
I’m guilty of this as well.
From now on, rather being anonymous online, I’m dedicated to build my own social personal equity, no matter how the videos suck (I am really suck when comes to creating video of myself in it). But you get what I mean? Videos, pictures, articles, twitter, facebook etc and etc.
Are you game with me? I’ve just created another new twitter account with my name on it @george_tee so if you are game, follow and me and we can build a social online personal equity together.
