I’ve recently been onto this crazy amazing journey into the world of social networking and the experience has been wonderful. At first, I thought social media networks like Twitter, facebook, and many more, are just some fads and it’s very difficult to make money there. But I was so wrong..
And here’s why..
In fact, the real reason why social media networking are so powerful because
1) People get to know the real you… I was testing with some niches lately, and I found out that if I show who I am, put up my pictures, write a very sincere manner, the conversion rates increase dramatically. And after writing a true story about myself, it got more people to read and stick onto the page for longer periods of time.
2) They like to know your stories… I’ve also found out that your customers like your stories. The real story behind who you are, what you think, and how do you become the way you are right now (success or failures). I’m not sure about you, but I loved to read books of personal experience like “The Icon” which talks about Steve Jobs, “Sam Walton” (not sure if I remembered the title wrongly) which talks about Sam and how he built Walmart, “Ready, Fire, Aim” – a business book but used a very personal way to write, “Crush It” talks about the wine guy who takes wine online into a million dollar empire.. and many more.
Rather than telling you the boring and general idea of how to set up a business, these books talk about personal story. If you read it, I think you will feel connected with these people and feel that they are not so distance from you.
3) They like to know what you are doing… They want to know what you do on a daily basis. Twitter is the best proof for this..
4) People need to connect with one another… I’m the only child and I can tell you that to connect with one another keeps a person happy. Watch the movie “cast away” and you will know how is it like to be stuck in an island with no one to connect with. Social media platforms provide you a place to communicate with one another and even connect in a deeper level. Hence using a real person would be much more effective than using a fake one.
Moral of the story – connect using the real you is the key to a successful media campaign.
