It’s been a while since the movie Inception was released and it was one of my favorite kind of movies in another way. If you have watched, it is about planting ideas into dreams.
To come to think of it, this isn’t a very new concept. As a human being, our brains are very capable of doing many things. And one of the most incredible things is to generate an idea. The only difference in the movie is that the idea seems to be planted into a person’s mind through dreams but in the reality, ideas usually come from a person’s mind.
But here’s the most interesting aspect, do we need to be in a person’s dream before we can inject into a person’s mind?
A few years ago, I’ve attended many seminars like NLP, self help, and many other kinds of motivational seminars. I was quite intrigued in the idea of motivation. But what really interests me is how I got suck into it. What makes me “interested” in it.
If you think that it’s because these people are good at selling and that’s why they can make you interested, you are right in some ways. At least that was what I used to think before I was exposed to NLP. I knew some kind of stuff was involved in the message and how it involves in our brain.
But now, after watching Inception, suddenly I have another theory. It’s about planting ideas into people’s mind.
Now, what are some of the best marketing ideas that have been planted into our mind?
1) Milk is healthy – we need it for calcium and it will help us to prevent osteoporosis. - This is a god damn bullshit. If you do some research, it isn’t really helpful at all. Never mind me if you don’t believe me. But here’s the most important question – where did u get the idea that we must drink milk in order to stay healthy in the first place?
Here’s another thing, why do you not believe me even I told you that’s bullshit?
If you don’t believe me, that’s because I didn’t plant this idea into your mind well enough. If I were to designed an inception into your mind to proof this otherwise, I may need to spend millions of dollars into advertising, hiring celebrities, and most importantly, get the message that “milk sucks” into our textbooks.
You know, even as i stopped drinking milk for quite some time (as I believe milk is really bad), my sub-conscious mind keep telling me “am I missing something by not drinking milk”.
Let’s go something deeper…
How do we plant this idea into someone’s mind?
2) McDonalds – Come & Eat Me!
Isn’t it amazing how they do this? Why do we want to eat McDonalds? Nah, I haven’t analyze this yet. You can think about it yourself.
In fact, inception is everywhere. It’s just whether it’s deliberate or unintentional.
Interested to find out how do you apply inception marketing?
Well, one of the best ways I’ve tested is by firstly,
1) Think of what idea you want to implant into your reader’s head. The idea that you want to implant has to be very specific. For example, it can’t be “I want my readers to buy my book”, this may sound specific, but it’s actually quite vague. You want to break into the different ideas that need to be implanted into the reader’s head before they will eventually buy.
2) Create a plan of implanting the idea subconsciously. And this is the part where it is worth 5 figures. To think of this plan could make you more than $10,000 a month easily.
Have I just implanted an idea into your mind? It’s a weak one but haven’t I just implanted the idea of doing this would make you 5 figures of income easily.
