I’ve recently been onto this crazy amazing journey into the world of social networking and the experience has been wonderful. At first, I thought social media networks like Twitter, facebook, and many more, are just some fads and it’s very difficult to make money there. But I was so wrong..

And here’s why..

In fact, the real reason why social media networking are so powerful because

1) People get to know the real you… I was testing with some niches lately, and I found out that if I show who I am, put up my pictures,  write a very sincere manner, the conversion rates increase dramatically. And after writing a true story about myself, it got more people to read and stick onto the page for longer periods of time.

2) They like to know your stories… I’ve also found out that your customers like your stories. The real story behind who you are, what you think, and how do you become the way you are right now (success or failures). I’m not sure about you, but I loved to read books of personal experience like “The Icon” which talks about Steve Jobs, “Sam Walton” (not sure if I remembered the title wrongly) which talks about Sam and how he built Walmart, “Ready, Fire, Aim” – a business book but used a very personal way to write, “Crush It” talks about the wine guy who takes wine online into a million dollar empire.. and many more.

Rather than telling you the boring and general idea of how to set up a business, these books talk about personal story. If you read it, I think you will feel connected with these people and feel that they are not so distance from you.

3) They like to know what you are doing… They want to know what you do on a daily basis.  Twitter is the best proof for this..

4) People need to connect with one another… I’m the only child and I can tell you that to connect with one another keeps a person happy. Watch the movie “cast away” and you will know how is it like to be stuck in an island with no one to connect with. Social media platforms provide you a place to communicate with one another and even connect in a deeper level. Hence using a real person would be much more effective than using a fake one.

Moral of the story – connect using the real you is the key to a successful media campaign.

You call it your personal internet assets, personal equity online, or personal branding, but essentially, this is a measure of how much you are worth online. And what you are ultimately worth online equates to how much money you will make whether online or offline.

Recently I read a very interesting book, Crush it!, written by Gary Vaynerchuk where he talks a lot about personal equity, and how one can build alot of money online. Making money online can be nothing new but certainly the part about personal equity, it is something new.

Most online marketers make money by selling digital products, affiliate programs, CPA promotions, but this guy make money by building his personal equity. Most online marketers are underground marketers that may make use of both blackhat or whitehat techniques and if you really know the underground marketer in person, you can’t really find him online.

Most part of my income derive from this as well – search engine optimization, search engine marketing, content publishing etc.

BUT after reading the book I realize that there is a very big advantage by building personal equity rather than being anonymous online.

Think about this, what if Google fails, or they change their algorithms, or your website simply get beaten by your competitors?

I guess a lot of your income will be gone. At least most of mine does…

The difference between Gary and many of internet marketers is Gary put up so much personal content that includes himself and making himself so famous that it is impossible for us not to know him and impossible for him to lose his value.

One look over at winelibrarytv.com and you will find that there is at least 803 episodes of videos created by Gary, and I think there are at least a few hundred thousands of viewers looking at each of these videos.

And this is not just all, he published a book, gain media attention, and created a lot of social equity.

The true strength of everything he created online or offline, they form an extremely powerful network of branding for himself that it is very difficult not to pick up by the media.

The strongest element that put together all of these is it forms a strong and powerful network. Anywhere people go, they see your name, they know you. You become the next highly searched keyword. And once you are the next highly searched keyword, imagine the value of the ads you put on your website.

I’m afraid that most internet marketers failed to do this because most of the content is not published but sold as digital products which doesn’t have the same reach as free but quality content.

I’m guilty of this as well.

From now on, rather being anonymous online, I’m dedicated to build my own social personal equity, no matter how the videos suck (I am really suck when comes to creating video of myself in it). But you get what I mean? Videos, pictures, articles, twitter, facebook etc and etc.

Are you game with me? I’ve just created another new twitter account with my name on it @george_tee so if you are game, follow and me and we can build a social online personal equity together.